Pirramimma `White Label Reserve` Merlot 2012 (12 x 750mL), McLaren Vale

Liquor Act 2007: It is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years. Liquor licence LIQP770010049

RRP $30

$20 per Bottle
$240 per case
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The Pirramimma Reserve Merlot is a limited release wine of medium weight in an easy drinking style.

The cool summer and dry moderate autumn provded the ideal conditions for Merlot. We selected fruit for this, our first premium Merlot release, from our Johnston Prolific block and growers at Ryan Rd, Willunga Rd, California Rd, Luigi's Block and the Osmond Vineyard. To maintain distinctive varietal character only 10% of the wine was matured in new French oak barriques.

SA - McLaren Vale
South Australia

Expert Reviews

Pirramimma's first Reserve Merlot, sourced from estate vines plus five other growers; only 10% of the wine was matured in new French barriques to keep the focus on varietal expression, the rest in tank. Its savoury, black olive flavours gleaned a rare gold medal (for merlot) from the Sydney Wine Show '14. Rating 94 - Drink by 2027 - James Halliday, Australian Wine Companion (SEP/2014)

Winery Tasting Notes


This ` Pirramimma 'White label' Reserve Merlot 2012` displays aromas of blueberry, red cherry, mulberry and red guava with hints of cedar.


A rich palate delivers boysenberry, raspberry, spicy plum and sweet cranberry enhanced by subtle toasted oak.

Cellaring Potential

This smoothly textured wine is approachable now or will develop under the right cellaring conditions.

Medals & Trophies

Gold Medal - Royal Sydney Wine Show - 2014

Silver Medal - Royal Melbourne Wine Show - 2014

Bronze Medal - International Wine Show - New Zealand - 2014

Bronze Medal - Rutherglen Wine Show - 2014

SA - McLaren Vale
Grape Style
Closure Type
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Winery Profile

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5-Star Winery - James Halliday, Australian Wine Companion 2011 Edition

In 1892 Alexander Campbell Johnston planted the first small vine cuttings on his newly purchased 97 hectare property in McLaren Vale, South Australia. Alexander settled with his family on the property and proudly named it ‘Pirramimma’, an Aboriginal phrase meaning ‘the moon and the stars’. More than 115 years and three generations later the Johnston Family still operates one of Australia’s oldest and proudest family owned and run wineries - Pirramimma. Making wines that range from the traditional to the innovative, Pirramimma is pure McLaren Vale. As one of the original landholders in the region the family is committed to its home and the regionally unique wines they produce.

Geoff Johnston, Grandson of Alexander, is the modern custodian of the family heritage. The Johnston family have grown the property from 97 hectares in 1892 to 250 hectares today. The family philosophy is to produce wines from estate grown grapes, ensuring the highest quality standards are met and the unique regional characters are displayed.

2011 Trophy Winner at International Wine and Spirit Competition (London, UK)

The 2007 Pirramimma ACJ has won the coveted Glenelly Trophy for Best Blended Red Wine at the prestigious 2011 International Wine and Spirit Competition. The wine a unique blend of Shiraz, Petit Verdot and Cabernet Sauvignon has won this fantastic award above all other blended wines from across the globe. Named in honour of Pirramimma founder Alexander Campbell Johnston, the 2007 ACJ is only the second release of this limited production wine, the first being the Gold Medal winning 2004 vintage. Only produced if varietal parcels display outstanding character, the barrel select 2007 ACJ was limited to 500 dozen.

"With 120 years of winemaking history, it is a great achievement from the team to win any Trophy in such a competitive industry, but to win a major Trophy at one of the Worlds most important Wine Competitions is a tremendous result for McLaren Vale and Pirramimma" Geoff said.

View Pirramimma website


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