A versatile, vibrant whisky. It’s perfect for mixing – a quality not many other whiskies can boast without losing character.
Johnnie Walker Red Label is the world’s best-selling Scotch Whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavour the Walker family has never compromised on.
The Walker family used their encyclopaedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? Red Label became the world’s favourite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business.
Red Label is a powerful combination of spicy, smoky malts, such as Talisker, and lingering, lighter grains. Its robust qualities are what make it so good for drinking long. The global success of Red Label is just one reason why it is now considered to be the classic taste of blended Scotch whisky.
This youthful, vibrant whisky is perfect for mixing. Few other spirits are able to retain their true character when mixed. It has a robust and traditional Scotch flavour which means that it can be fully enjoyed as a long drink with a variety of mixers and flavours.