On 28 September 1836, Australian explorer Major Thomas Mitchell stood atop what is now known as Mount Alexander, about 30 kilometres south of Bendigo, and liked what he saw: "A country fully as promising as the fine region we had left was embraced in my view from that point. I perceived long patches of open plain interspersed with forested hills and low woody ranges, among which I could trace out a good line of route for another fifty miles homewards."
The "good line of route" he referred to headed back towards the Murray River. It became known as "Major's Line" and led many squatters and settlers from the then-drought-affected grazing lands of southern NSW to more verdant pastures. The open plain immediately in front of him is now called the Harcourt Valley, and is famed for its fine apples and pears, and increasingly for its premium-quality red grapes. It is the Harcourt Valley that is celebrated by BlackJack's Major's Line label.